INTERNSHIP SITE 2
MARKETING MANAGEMENT
ABOUT
My second internship site was with a Multicultural Marketing Manager at Reckitt, a a global consumer goods company known for producing health, hygiene, and home products. This internship was modified to solely have me complete a final project, which involved having virtual meetings with the company’s representatives from Meta as well as other marketing managers. The purpose of these meetings was to learn the basics of marketing strategies, how to interpret data from social media, as well as Meta advertising—how it works, and how to optimize my use of the platform. Following these meetings, I created a marketing strategy for Advantage Sports Performance.